keyword research helps you understand exactly what content to create to best help your business goals and target relevant traffic.
There are literally billions of possible keyword combinations out there, and in every language too. Even if you tried, it would be impossible to target them all.
Fortunately, people tend to search for the same things — or often very similar things — for which you can group keywords together. When done right, keyword research helps you find the best keywords for your particular website.
“Winning” keyword research helps you to find phrases and topics which:
- Are most relevant to your business
- Have sufficiently high search volume
- Have low competition (e.g. are rankable)