On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags. Creating your content Applying your keyword research Here is a simple outline to follow for applying your keyword research: Survey...

The lack of web conversion is killing your marketing spend Beauty without brains is wasted potential. You can have a good-looking website, but if it’s not converting your customers, its beauty remains surface level. On the other hand, a website that...

Your conversion rate is a figure that represents the percentage of visitors who come to your site and take the desired action, e.g. subscribing to your newsletter, booking a demo, purchasing a product, and so on. Conversions come in all shapes and...

Eye-Opening Website Statistics 68% of consumers say that they have much higher expectations for businesses’ digital capabilities following COVID-19 (Source : Salesforce) With lockdown affecting the globe, most spent the entire year spent...

Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order to...