Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listings.
The ticket booking links (shown above) can be viewed in the Tickets tab when users search for attractions (like the Statue of Liberty, for example). Things to do ads are available to tours, activities and attractions operators; they include images, reviews, pricing and a booking link and are shown to users based on their search terms, location and other related details. And, the eco-certified badge for hotel listings is available to hotels that are certified for high standards of sustainability by certain independent organizations, like EarthCheck and Green Key.
Why we care. As the world gradually moves away from the pandemic, these offerings could help travel and leisure businesses bounce back from over a year and a half of disruption.
Ticketing booking links in search results may help attract reservations or sales for ticket sellers with competitive prices. The new Things to do ad format is another tool that attractions operators can use to reach travelers that have shown an interest in a particular destination and can be a nice supplement to organic marketing efforts. And, the eco-certified badge for hotel listings may distinguish business profiles in the search results, which can be a unique selling point for environmentally conscious travelers.
Read more at: https://searchengineland.com/google-rolls-out-new-products-for-travel-and-leisure-businesses-thursdays-daily-brief-374662